Wednesday, January 5, 2011

Labels We Love - Alex Perry

Alex Perry is Australia’s most glamorous designer, by virtue of his magnificent gowns and sensational red carpet evening-wear. Perry knows how to make a woman look and feel glamorous, and after doing so for over 15 years, his brand has become synonymous with luxury, prestige and quality.

In 1992 Alex opened his first atelier, creating one-of-a-kind explosive gowns, jewelled corsets and masterfully tailored sheaths. The collection appeared in Vogue and instantly became his trademark signature in his very first editorial shoot.

Perry’s wonderful sense of occasion helped cultivate his impressive haute couture clientele including high profile celebrities, social identities and personalities both in Australia and abroad.

He’s a red carpet favourite with celebrities Jennifer Lopez, Nelly Furtado, Rihanna, Eva Longoria, Natalie Portman, Miranda Kerr, Elle Macpherson, Sarah Murdoch and Megan Gale.

Alex Perry has shown regularly at Australian Fashion Week since 1997. His shows attract a huge following and are often touted as ‘the most glamorous show of the week’.

‘Perry’ girls with couture aspirations can now purchase Alex Perry’s ready-to-wear gowns in his Sydney store at the Strand Arcade and selected David Jones boutiques at home and abroad.

His collections include special occasion pieces designed with dinner, cocktail parties, the races and red carpet moments in mind and feature familiar signatures of boned corsetry combined with raunchy and feminine silhouettes.

The glittering Alex Perry flagship store located within Sydney’s iconic Strand Arcade also showcases haute couture, red carpet and bridal collections.

In 2006, Perry debuted an accessories collection featuring stilettos, jewelled clutch handbags and bijoux earrings to compliment his evening and bridal wear collections.

Perry’s great sense of humour, quick wit and candid responses are made for television. Over the years, he’s evolved into an accomplished media personality and is frequently sought after for various appearances, including Australia’s Next Top Model (season four) on Foxtel.

Perry is also proud to represent Electrolux as their official Fashion Ambassador for the second year running. He’s always donated generously to charity and continues to support various organisations including AEIOU Kids with Autism, The Sydney Children’s Hospital, PEARLS and Pink Ribbon Breast Cancer.

Alex Perry continues to deliver high voltage glamour and dress glamorous women across the globe. To find out more about Alex Perry and his work, visit his website

No comments:

Post a Comment